From one book lover to another

The idea for Avery Faye was born when I was doing what I love most - browsing antique markets, looking for forgotten treasures and gems. The elegant cameo brooches, heart-shaped lockets and crystal pendants reminded me of what I imagine my favourite literary characters would wear. From the bravest heroines in Ancient Greece to the fictional yet so relatable characters who inspire us to challenge the status quo, love deeply or stay true to our most authentic selves.

London, city full of stories

Avery Faye was born in the picturesque city of Ghent, but in the meantime we've moved to London. A city full of history and stories yet to be told, full of dreamers just like you and me. If it's my favourite literary characters that inspire me for our collections, it's the bustling city that sparks my creativity, every day.

The founder

Hi! I'm Chloe, founder of Avery Faye.

Born in Belgium, I studied Literature & Linguistics in Ghent, and followed my heart by moving to the city I fell in love with so many years ago - London. Avery Faye was born from both a curiosity and admiration for the past as well as my love for stories & literature, with the desire to create a space where like-minded bibliophiles could find little treasures that make them feel connected to their comfort character or the heroines that inspire them most.

With these book-inspired jewellery pieces and pre-loved treasures, I hope to inspire you to always keep dreaming and to stay true to your authentic, book-loving self. Our head in the clouds, a book in our hands.